What Sparked Us

Sparkology founder, Alex Furmansky, dealt with the laborious task of using other online dating sites, but nothing met his standards. After graduating with two degrees from the University of Pennsylvania, Alex enjoyed a successful career in finance and entrepreneurship, and maintained a tremendously busy social calendar. However, when Alex moved to New York City after college, he was shocked by the overwhelming lack of options for meeting high-quality singles.

He quickly realized that bars and clubs, the quintessential hubs of social interaction, created an odd phenomenon – without any background knowledge of the prospective date, every interaction was a game. Over and over, women had to fend off single-minded suitors while men circled their prey like vultures. Standards would diminish throughout the evening and plummet at last call, perpetuating a cycle of instant gratification and long-term emptiness.

Alex had an idea to change the game. The rise of online dating sites offered an alternative venue for matchmaking, but he was not impressed. After joining both free and paid dating services, Alex discovered that the broken system was only amplified in the online setting. Alex held focus groups, where it became increasingly apparent that the most eligible bachelors and bachelorettes were disgusted with the lack of quality in the online venues.

Riding the wave of support from serious investors, he quit his job and resolved to redefine an industry. Alex and a team of developers, creative directors, graphic designers, marketing advisors, VC advisors, social media and algorithm experts developed the world’s most innovative online dating experience. Sparkology was born. Dating was evolved.


Natural Selection. Evolved.