Booty Calls are More Effective By Day

Initial messages sent between the hours of 8AM and 5PM are 39% more likely to achieve a reply than those sent after 5PM.  Based on the hundreds of initial messages sent by members in our first month alone, the statistics are crystal clear: the initial advance is more effective by day than by night.

Best time of day to send initial messages online dating | Sparkology

You are nearly 40% more likely to get a response to your initial message before 5PM

While the exact causality of the stark difference in reply rates is unknowable, our staff agrees on a few theories:

  1. Members tend to be more active and available during office hours when they are near a computer.  Taking a break from Excel to flirt is more enticing than taking a break from happy hour
  2. The sender is perceived to be more pre-meditated by day.  In the evenings, the sender could be drunk messaging or just looking for a quick lay but by day, it’s obvious that the sender spent some time finding the recipient and crafting the message
  3. The sender is perceived to be more social by messaging during the day.  In the evenings, especially on Thursdays through Saturdays, singles are expected to be out and about rather than sitting by their pc’s

This is all rather unfortunate for the busy bee that cannot take a break from work during the day.  However, it’s worth pointing out that the hours of 8PM to 10PM also scored decently.  In the end, just play it smart: don’t send your initial advances during dinner time or late at night.

Sparkology’s behavioral algorithms track all kinds of user data to arrive at the right matches.  This data also generates statistics that will help online daters regardless of the platform they choose.  In the current analysis, the hours of 5PM through 8AM were set as the standard of 1.0 and response rates from 8AM through 5PM were benchmarked against it.

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About

As the company’s visionary, Alex lives, breathes, and (much to the demise of this personal life) sleeps Sparkology. When not meeting with the press, revamping the website, or personally reaching out to our members, he spends his time fending off CPAs, attorneys, and bankers. With two degrees from UPenn, investment banking at UBS and Evercore Partners, and business development for OpenPeak under his belt, it’s hard to keep him out of the weeds of operations. He loves entertaining guests both out on the town and on his sailing yacht, where speed is measured in champagne bottles per hour. A romantic at heart, Alex appreciates a bottle of wine, a tango, and two-person hammock.